Rottie Workwear emerged from the aisles of a local workwear store where we spent our days talking to tradies – all the while learning what they liked and didn’t.
These daily conversations revealed gaps in the market and needs unmet by existing products. So, taking onboard what the tradies were saying, we made the decision to develop our own range of products that would not only meet their expectations, but exceed them.
One evening, we were having a beer with a mate who breeds rottweilers. In this moment we realised the similarities between this protective and loyal breed and what a workwear brand needs to be: durable, reliable and tough.